Diamond guide
Choose your shape in a minute
Every shape tells a different story. See them all at a glance, and below, the 4Cs explained simply so you can buy with confidence.
Home · Diamond Guide
Every shape tells a different story. See them all at a glance, and below, the 4Cs explained simply so you can buy with confidence.
Home · Diamond Guide
Tap any to see it on your hand with an advisor. All available in certified lab-grown diamond.
All you need to choose well. If you remember one thing: Cut rules, it's what makes it sparkle.
The most important. It defines how much light it returns, that is, how much it sparkles. Always aim for Excellent / Ideal.
Measured from D (colorless) to K (warm). The less color, the rarer. Between D–G it looks perfectly white to the eye.
Measures internal inclusions. To the naked eye, from VS it already looks flawless, no need to pay for "perfect".
It's the weight, not the sparkle. A good cut makes one carat look even bigger. You choose the balance.